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NutritionalCenter.com
Highlighted Case Study
Eight Octave worked with Whole Health Foods, LLC, developing the marketing strategy, search engine strategy,
web design, web programming, and even traditional marketing material like business cards and T-Shirts.
NutritionalCenter.com carries over 16,000 health and nutrition products, and continues to grow in sales and popularity each month.
http://www.nutritionalcenter.com
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Service Details
Web Development
Eight Octave built NutritionalCenter.com from the ground up, building the entire site specifically to the needs
of the business. This included setting up the basic eCommerce functionality and adding interactive functionality.
This extra functionality, custom-built for NutritionalCenter.com, included an encyclopedic nutrient reference guide, the ability to specify
nutrient information for products, and an article queue that allows admins to line up articles for instant weekly release on the homepage.
Online Application Development
NutritionalCenter.com needed a way to easily pay their distributors, so a special buyer interface application
was built to facilitate monthly invoicing. This saved hours of accounting and allowed distributors to be paid
in 1 / 50th of the time it used to take.
Search Engine Optimization
NutritionalCenter.com is a content-rich site with special consideration for search engines taken into its design.
80% of its traffic comes from search engines.
Graphic Design
The design of the website, Whole Health Foods LLC's business cards, and NutritionalCenter.com T-shirts were all
designed by Eight Octave.
Identity Branding
Eight Octave designed not only the website, but the business identity. The logo, color scheme, distinctive layout,
and merchandising are all Eight Octave originals.
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Service Highlights
| Web Development |
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Site designed and built by Eight Octave |
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Uses Eight Octave's proprietary eCommerce |
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Contains over 16,000 products |
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Custom system: Nutrient reference guide |
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Custom system: Nutritional info linked to products |
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Custom mailing list |
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Extensive administration section allows business owners to manage website and huge product catalog with ease |
Graphic Design & Identity |
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Extensive graphic planning with site owners |
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Business cards by Eight Octave |
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Logo by Eight Octave |
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Company T-shirts by Eight Octave |
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Product photography by Eight Octave |
Search Engine Optimization |
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High rankings for key product names |
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High rankings for many nutrient names in the nutrient reference guide |
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60% of sales from search engine traffic |
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