Ancient Faces  

AncientFaces.com

Highlighted Case Study


Eight Octave rebuilt AncientFaces.com after 5 years of operation and almost instantly doubled its traffic. Eight Octave designed a new navigation structure for the site, re-organized its huge photo database for usability, and designed new marketing material for the service.

AncientFaces.com is the world's most popular photo genealogy service receiving tens-of-thousands of visitors per day.

http://www.ancientfaces.com
 

Service Details


Web Development

Eight Octave redesigned AncientFaces.com after several years of being "married" to unsatisfactory programmers. By redesigning the look of the site, streamlining the way users browsed photos, and adding new revenue services (like personalized genealogy websites) AncientFaces.com's traffic doubled almost overnight.

Also, by redesigning the site in a new framework AncientFaces LLC was able to save over $1000 a month in hosting costs.


Online Application Development

Eight Octave built a new service for AncientFaces.com called "Family Spaces". This site plugin allows users to pay a fee to have their own family website, allowing them to collect their uploaded photos into albums online, and share them with their family and friends. The service was an instant hit.


Search Engine Optimization

By reorganizing the site's photo listings to centralize free research assets by surname, Eight Octave was able to help AncientFaces capture visitors who were searching for family history relating to their family. This and other improvements now account for a significant amount of AncientFaces' traffic.


Graphic Design & Identity

Eight Octave designed the website, but they were also responsible for the "AncientFaces Family Photo" that was sent out to users who donated. Receiving a digitally-aged photo containing a picture of the AncientFaces.com staff (warmly referred to as the "AncientFaces Family") became a major incentive - and a great pleasure - for donors.

Eight Octave's decision to personalize the staff's relationship with the community strengthened the image of the site as a place where families meet and share their history.




 

Service Highlights


Web Development
Site redesign doubled traffic
New framework reduced hosting costs by over $1000 a month
New "Family Spaces" service generating daily revenue
New photo navigation schema increased traffic and site usage
Mailing list system creates huge spikes in traffic and revenue
Extensive support tools for administrators empowers support staff

Graphic Design & Identity
AncientFaces Family Photo strengthened company image and user trust
Designed AncientFaces.com T-shirts
Site redesign brought site into mainstream

Search Engine Optimization
High rankings for surname searches and related searches
New navigation schema greatly boosted search engine traffic
Search engine traffic increasing weekly